There is a bright red circle, in front of which is a black rectangle, with a white shadow border that says Cummins Diesel in white and Dependable in the ornate red font. It seems that the logo is oversaturated with symbols, fonts, inscriptions, but in general, it looks laconic due to the combination of colors.
The lesson was learned, and the mistakes were made in logo design and color matching. The font is now sans-serif, simpler, and more elongated. It is difficult to understand what the authors of this logo wanted to say because there is no visual association with the brand. The main task was to get rid of fanciful figurative details and graphic elements. During this period, a radical change in the logo took place again. The logo font was made clear and readable.
The background was removed. The place of the yellow stripe has now been made with a large first letter drawn with an outline. This year saw a new logo change. The logo is simple, clean, neat, and conservative this time, albeit with a twist. Given that the last letter goes beyond C, which creates the illusion of the continuation of the inscription.
Logo designer Paul Rand, who has created visuals for companies such as IBM, ABC, Westinghouse, and UPS, could afford to add a little curiosity to the logo, which greatly refreshed it if there was a simple diagonal inscription. By the way, color C is closer to light blue, and the letters of the full name are white for contrast.
Visually, it seems that C is disappearing, but this is just such an artistic trick. A suitable and modest typeface, Helvetica Neue 95 Black fits perfectly into the overall look of the logo. Interestingly, the letter C has taken on individual shapes, as it has been graphically modified specifically for the logo, bypassing the traditional Helvetica font. Quite common colors — red, black, blue, and white — set off each of the logos in their way. We must pay tribute; the actual logo is easy to remember, which means that the brand has won its target audience in full.
The first version of the Cummins logo, with a large horseshoe-shaped C as the background for the lettering, was invented by American designer Paul Rand.
The typography for the Cummins logo is based on the Helvetica Neue 95 Black font. This is a bold grotesque designed by Linotype Design Studio. Home Industrial Logos. Always innovating. Generators and Power Systems. Always customer-driven. With more than 9, locations around the world, service is always nearby. The future pulls us forward We are Cummins. Watch our story. Always responsible. Cummins careers Power your potential An appetite for innovation.
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A second version of the logo exists for small applications and challenging reproduction methods such as embroidery. In the small version, the logo is not changed, but the registration mark is twice as large as the standard version. The registration mark may only be removed when it is too small to be reproduced. When using the small version for printed materials, a maximum height of 1 inch 25 mm is allowed.
For high quality glossy printing such as brochures, the smaller version should not be used. These examples are just some of the ways our logo must not be used. In some cases, a designer may choose to place the white logo or logotype on a red rectangle or shape that bleeds off at least one edge of the artboard. The logo should not be placed in a box or shape that does not extend to the edge of the artboard.
Our logo is the primary symbol for our company, our products and our people. As our identifying mark, it must stand alone as the dominant graphic element. Internal logos detract from the Cummins brand and introduce significant variation and costs into our company.
If an internal group or program would benefit from a consistent look, consider achieving this through the use of stylized typography and supporting graphics.
The minimum size of our logo is. When the logo is 1 inch There is no minimum size for digital use, so long as the logo is legible. The registration symbol may only be removed when it is too small to be reproduced. For documents longer than two pages it is not necessary that the logo appear on every page; however, some branding should be present in a header or footer. Brand Standards. Cummins logo - Accordion. Brand Master Accordion.
Accordion Title. Tom Linebarger to continue serving as Chairman of the Board. Climate change is an existential crisis; we have the innovations to reverse our path if we act with purpose. We are Cummins. We create the power solutions that the world depends on. However good we are today, we know the best is yet to come.
An appetite for innovation. A respect for our culture of inclusion. A desire to be a part of something bigger than yourself. Our environmental, social and governance strategy focuses on reducing emissions, using natural resources responsibly, and helping communities address real environmental challenges.
The information you are looking for is on cummins. Power with purpose We're pioneering new technologies to sustainably power future generations. Learn more. Decarbonizing transportation Climate change is an existential crisis; we have the innovations to reverse our path if we act with purpose. See how. Always innovating. Generators and Power Systems.
Check out our cummins logo selection for the very best in unique or custom, handmade pieces from our digital shops. 2 Pack Cummins logo 3D badge Emblems Door Tailgate Nameplate Letter Fender Decals compatible with ((Chrome Black)) $ Get it as soon as Wed, May 4. FREE . Cummins logo - Accordion Brand Master Accordion Accordion Title Correct usage Accordion Description Our logo is either white or black depending on the background. The logo should .